Originally posted in Obics.io We set out to build an automated incident response solution. Then we talked to more than 50 companies, and heard the same objection repeating: it won’t work on our data. The telemetry is too noisy, too low quality, too misleading. So we went digging, and found the problem underneath the problem. Logs, metrics, and traces accumulate for years, and almost nothing is ever removed. Telemetry behaves like code.