The annual Microsoft Build 2023 conference just occurred and it came with a truckload of announcements. This event is Microsoft’s developer-focused conference, and it’s usually about cloud services and developer platforms. But it’s not unusual for the conference to be used as a marketing opportunity, and this year wasn’t an exception. Microsoft marketed the hell out of Windows, Microsoft 365, and Bing among other products, and it did so with a singular focus on AI.